Grady Britton » City of Newport

Identity & co-branding

Andy Askren — Wed, 18 Feb 2009 10:05:54 +0000

A place as special as Newport needed more than a logo. It needed a mark. Something with real character, that had life all on its own.

We developed the identity to be a badge; one with true marine feel, with imagery and detail that… »

:15 TV spots

Andy Askren — Wed, 18 Feb 2009 09:19:01 +0000

Life, Unscripted TV spots give glimpses into the simple pleasures & memories ready to be made in Newport. These spots see added exposure running as pre-roll video on local news websites.

DiscoverNewport.com

Andy Askren — Wed, 18 Feb 2009 08:50:29 +0000

Newport’s primary audience is intimately familiar with accessing anything in their world online, especially vacation getaways. GB designed and built the website to be a rich experience, from vivid captures of everyday Newport life to robust trip-planning functionality.

Rich media

Andy Askren — Wed, 18 Feb 2009 09:38:36 +0000

An extensive rich-media campaign on partner websites gives timely reminders of Newport’s uniquely engaging personality, linking directly to the main site for more…

Plus our :15 TV spots were repurposed to run online as pre-roll video on high traffic web pages (eg. KGW “Raptor Cam”)

Memory Catching

Andy Askren — Mon, 05 Apr 2010 01:16:56 +0000

This was a really fun campaign to do. A gentle reminder that Newport has all sorts of stuff ready and waiting to experience… little things called memories.

Small-size print ads ››

Building-size outdoor ads ››… »

@newportOR

Andy Askren — Tue, 10 Mar 2009 19:41:11 +0000

You are here; so is Newport. Twitter: the endless source of friendly reminders and invitations.