Grady Britton

Oregon Business just ranked Grady Britton as one of Oregon’s Top 100 Companies to Work For in 2008. But not just one of… number FIVE!

And to think we were satisfied with being #8 last year. Psssshht.

*W+K London gets credit for this headline. (Although they were ranked #31 out of their 100 companies…ahem…which is great. But we were, you know, #5 in ours. Just saying.)

Funny, AdRants didn’t say “edgy” either. But maybe they didn’t have to.
Check out the tasty review they gave the work…

When a long time client sees some of your latest work for another client and says that, you can’t feel a bit–what’s the word I’m looking for?–oh, right: mortified.

For lots of reasons. Don’t need to go into all of them here.

But I bring it up because this happened a few weeks ago, and it hasn’t left me since. The work is for ICS, an Oregon company producing concrete cutting chain saws; super-niche products in a uber-narrow category aimed at general contractors. Not your mass market stuff.

Love the campaign, but hadn’t thought of it as particularly edgy though, until I heard it mentioned that way. Smart, attention-getting (in a category utterly devoid of anything provocative), relevant, unusual, memorable, intriguing–all designed to pay off ultimately as EFFECTIVE–and maybe way down on the list of descriptors, maybe edgy.

But edgy was his word. His first word. Is that a good thing?

Edgy. Hmmm. DISCUSS.

The videos, meant to get your jaded construction guys talkin:

–and–

Click on thru to the companion sitelet, mmm-bacon.

Earlier this summer, we were baffled by these boards:
Baffled has morphed into a strange sense of wanting to nail someone to the wall for this. Who–where–okay’s this? I cannot let this one die. Thankfully a few others can’t either. A recent submission punched up the headline so it makes more sense:

And now all is right in the world.

This is maybe the best way to think about the work world’s most annoying necessary evil app ever.

You can use fewer words, better pictures, tweak the transitions all you want, but until you think of it differently from the start… you might just have a less bad PowerPoint screen. Use it fundamentally in a different way, and keep the focus on your overall presentation and YOUR thoughts. You know, where it should be anyway?

Check out the article and the author’s demonstration of the technique. Mighty compelling way to set up a room.

This is pretty much how Grady Britton rocks the softball.

See previous post if there’s any doubt.

We use words for a living here. And for this, there are none.

Softball. First game of the season. 3rd inning. Line drive to the gap between first and second…stopped by Becca G.

*GRIFFIN DOWN!*

Someone should start a blog with the season’s softball injuries (like, say, this one). But swollen knees and pulled hammies won’t get nearly the traffic this pic does. Say it with me: V*I*P!

Found our mission statement hanging on a wall in Newport, OR after our last meeting there for the city’s tourism account. Okay, it is our mission statement, but we didn’t technically write this one. No worries. Love to the Rogue Ale House and the open table under this sign. (Truly “A Sign.”)

Can someone please splain this one? Seen in Portland, in Oregon, in America, on a major city street. What are we not getting? Or is this what they were going for? “YES! Let the people decipher our ads online! BRILLIANT!” Maybe this headline kills in Finland or something.

“I have a fresh cracked egg.” Really? That’s it? If we play it backwards does it say something else? Come on.