What are your display ads a display of?
We ask ourselves that question anytime we’re folding these into a communications mix. Like anything advertising or message-related, there’s an art and strategy to making display ads interesting. We spoke to Yahoo! Advertising about this last week.
On a separate note, this Yahoo! Advertising blog is a good one to slot into your reader, btw. Smart people, good perspectives. We like.
(PS. Full credit on the Newport rich media ad referenced in the article goes to senior creative team Mike Proctor and Julie Talbot, as well.)
Tags: display ads, Newport, social strategy
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Andy Askren, Jul 8th, 2010 