To Facebook or not to Facebook?
It’s what a lot of companies are asking. A friend of ours asked this very question about starting a FB page for his company. Here’s what GB’s chief technopimp Dayn Wilberding had to say about it:
I don’t think you can hurt your business by putting one up. The hurt will come from putting one up and not providing fans with a reason to remain your fan. Make sure you’re approaching it as an opportunity to add value to FB’ers and or as an extension of your customer service.
Carve out some time for it, though. Like a blog, the successful pages are the ones that constantly provide quality, regular content. A killer FB page will get your fans talking with you and each other and trading tips. It’s all about participation and engagement. The more you can cultivate that kind of culture on your FB page, the better you’ll be able to leverage it as a marketing tool down the road.
Because it’s important, you’ll really need to touch it multiple times a day to keep it fresh and to engage your fans.
We’re also finding that with any community, it can take as long as a year for it to really feel like there is a self-sustaining ecosystem of brand advocates and new members. So, if you do decide to launch one, really decide that this is going to be something your biz will commit to nurturing.
Hope that helps! This was a great question. Think I’ll turn this into a blog post!
BTW— A good article: http://www.insidefacebook.com/2009/08/04/8-best-practices-for-retailers-on-facebook-pages
Nice. Should put this on our own FB page, no?
Tags: Dayn Wilberding, facebook, fanpage, interactive strategy, social, social strategy, tech, technopimp
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Andy Askren, Nov 12th, 2009 